Retail Solutions

Now that consumers are becoming increasingly comfortable with online shopping, traditional brick-and-mortar retailers need to make the case for themselves. To hold on to existing customers and attract new ones, they must combine new digital technology with tried-and-true sales methods. In short, they need digital display signs.

Think about the last time you stood in line at a store. Isn't that the perfect opportunity to offer the customer compelling, interactive content? With touch-capable digital signage, merchants have an entirely new system by which they can deliver promotional information.

In fact, some retailers have gone ever further than that. Businesses are beginning to experiment with smaller in-store inventories and more signage, which customers can use to browse through a wider array of products. Some are even allowing customers to buy the products they find on their smartphones, completely bypassing the traditional checkout line.

However you choose to use them, he main advantage of a digital sign is that they are customizable. Retailers are not bound by the static nature of traditional signs. If they want to display several different advertisements on one screen, or offer a number of product descriptions, they can do so. This is especially useful when retailers use social media integration to identify potential customers and tailor content to their specific needs and desires.

One upper hand that retail still holds over online shopping is that customers have the opportunity to browse through items in person. By using digital signage to enhance that experience, retailers have the opportunity to win over a new generation of shoppers.