Transportation Solutions

If you've ever tried to figure out the map of an unfamiliar subway system, you certainly are not alone.

The thing is, while many major cities or urban areas have transportation systems that are highly effective at getting commuters around town, they often rely on some basic knowledge of the area's geography. The location and relative proximity of certain stops are not always clear, thanks to maps that have a tendency to skew actual geography. Nor is it easy for new riders to figure out how long a journey will take, whether it is underground, bus, train, ferry, a busy airport or a combination of these.

It is true that public transportation has been significantly improved thanks to the proliferation of smartphones. Now, riders can easily check to see if they should expect delays, or when the next train is due. But it is clear that this is an experience that could be made even better with the inclusion of effective digital display signs.

For example, transportation systems can include interactive, touch-capable maps at various terminals and stations that allow riders to get an up-close look at where they are and where they want to go. The signs can also include information about nearby attractions, and—since many can connect to the internet—a schedule of events for tourists.

The systems are capable of displaying fast-changing dynamic data such as emergency information, closures, new routings and so forth. These signs can also be installed inside the transport vehicles themselves, to provide news, information and messages for the travelers.

This is not the only way that digital signage systems can liven up public transportation systems. They also make for highly effective advertising platforms, offering compelling, interactive content in areas where large numbers of people tend to congregate on a regular schedule. Any advertiser would be wise to add such an outlet to their regular rotation.